Cyprus-based IT distributor Asbis has expanded its role as an authorised Apple distributor through a new agreement with Apple Distribution International Ltd. The agreement, now in force, appoints Asbis Middle East FZE as a non-exclusive independent value-added distributor of Apple products across 14 African countries including Algeria, Ghana, Ivory Coast, and Togo.

The deal covers the distribution of the full Apple product ecosystem, such as iPhones, Mac computers, iPads, Apple TV, Apple Watch, and accessories. This move significantly broadens Asbis’ reach in Africa and is described as a framework agreement concluded for an indefinite period to ensure a long-term commercial structure in the region.

Asbis Middle East FZE is fully operational, with initial shipments already underway. Following this development, Asbis now operates as an authorised Apple distributor in 25 countries through its subsidiaries, further enhancing its global distribution footprint.