Experts gathered at an international conference in Nicosia emphasized that Cyprus has significant potential to develop industrial tourism despite lacking heavy industry. They identified food and drink production, winemaking, cosmetics, and agriculture as key sectors that could offer visitors authentic and engaging experiences.

The ‘Industrial Tourism Conference – Enhancing Visitor Experiences and Promoting Local Businesses’ was organised by the Nicosia Regional Tourism Board as part of the European IndusTour project. Delegates from multiple European countries discussed how opening production spaces to the public can transform wineries, farms, and food producers into visitable destinations, boosting sustainable development and supporting small businesses.

Speakers highlighted the need for stronger cooperation among public authorities, private businesses, and tourism bodies to create a structured industrial tourism offering. They also pointed to digital technology and education as important tools for enhancing visitor experiences, drawing on successful models like France’s extensive network of industrial tourism sites.