The Cyprus Radio and Television Authority has called on broadcasters to refrain from featuring children in advertisements for mobile phone providers. This follows a public complaint about a campaign where children's voices were heard singing and asking for mobile phones. The authority emphasized that children should not promote products or services they are unlikely to purchase or understand.

In its statement issued on Thursday, the authority highlighted concerns over the influence of digital devices on young people. It advised against directing advertisements for mobile phones or electronic devices with screens at children and urged media outlets to align with regulations protecting minors from inappropriate commercial influence.

This move aims to ensure responsible advertising and to uphold standards that safeguard children from excessive exposure to marketing that does not suit their age or experience.