easyCourier has officially launched in Cyprus, marking a significant expansion in the country’s delivery and distribution sector. Formerly Svelta Courier, the company has been rebranded following a strategic investment by Vassos Eliades Ltd and is now part of the easy family of brands. The launch event was attended by Sir Stelios Haji-Ioannou, founder of the easyGroup, highlighting the move as a key evolution in Cyprus' logistics industry.

The integration with easyGroup brings international brand recognition and access to advanced technology, enhancing easyCourier’s efficiency and customer experience. CEO Christis Plastiras emphasized that this transformation sets the company on a new growth path across Cyprus and Europe, combining local expertise with global reach. The transition promises continuity for customers and partners without disruptions to existing agreements.

Vassos K. Eliades, General Director of Vassos Eliades Ltd, described the collaboration as a strategic investment aimed at innovation and expanding market potential. With its enhanced capabilities and commitment to faster, smarter courier services, easyCourier is poised to influence the future of delivery services in Cyprus significantly.