The Nicosia Tourism Board has actively promoted the city's tourism through various campaigns, collaborations, and European projects, aiming to enhance Nicosia's international allure. Recent initiatives included Easter themed campaigns and partnerships with digital influencers such as @teacher_intravels, who showcased the city's Easter celebrations. Furthermore, Dutch influencer @girlgoneabroad was hosted, producing content that accentuated Nicosia's cultural heritage and urban lifestyle. Additionally, the board confirmed the continuation of free guided tours throughout 2026, covering diverse themes from architecture to the historic walled city, available in both English and Greek.

Alongside promoting local tourism, the board actively participates in European projects such as the IndusTour Interreg Europe and GreenHost, focusing on industrial tourism and greener hospitality practices, respectively. These projects involve international cooperation and are geared towards sustainable tourism development. The board's recent activities culminate in a focused effort to present Nicosia as an attractive city break destination while fostering sustainable and innovative tourism practices.