Visa has introduced a refreshed Visa Infinite platform, shifting from a fixed premium tier to an adaptive proposition that evolves with the lifestyles of affluent customers. The announcement was made at the Visa Payments Forum in Paris, attended by over 2,000 industry leaders.

The new Visa Infinite, branded as Infinitely More, incorporates a flexible product architecture that supports a range of affluent customers, from mass affluent to ultra-high-net-worth individuals. Key features include an AI-enabled concierge offering personalized recommendations and an expanded ecosystem of partners providing unique experiences such as luxury dining, retail, yacht charters, and exclusive access to cultural and sporting events.

Major European issuers like Barclays and Isbank are rolling out the updated platform, which emphasizes continuous adaptation to customer needs, reflecting Visa’s commitment to innovation in premium financial services and global commerce.