Eurobank announced its ambitious Banking Forward strategy, including a €1 billion investment from 2025 to 2028 to advance its digital banking transformation across Greece, Cyprus, Bulgaria, Luxembourg, and the UK. The bank revealed that 96% of all transactions are currently done digitally, with 61% carried out via the Eurobank Mobile App, and digital product sales increasing rapidly.

The strategy focuses heavily on artificial intelligence, mobile banking, and redesigned customer journeys, aiming to offer a more personalized, simpler, and efficient banking experience. Technologies like AI-powered assistants and cloud infrastructure are central, with half of the bank’s applications already cloud-based. Banking Forward also includes an expanded partnership with Mastercard, providing privileged digital access to experiences in music, cinema, sport, and entertainment.

Eurobank highlighted strong growth among younger customers, with digital channels supporting over 5,200 payment options and processing up to 2,500 transactions per minute. The transformation includes embedding AI in mortgage assessments and customer service, supported by extensive employee training and a robust governance framework for safe and responsible AI use.