NOVIBET appoints TELIA & PAVLA BBDO to lead its advertising and communications in Cyprus
NOVIBET, a prominent player in online betting and sports entertainment, has partnered with TELIA & PAVLA BBDO to manage its advertising and communications efforts in Cyprus. The collaboration leverages TELIA & PAVLA BBDO’s expertise in strategic communications, integrated and data-driven media planning, and digital marketing to strengthen the NOVIBET brand on the island.
The partnership focuses on using data insights, continuous performance monitoring, and agile strategy adjustments to achieve clear business goals and deliver measurable results. TELIA & PAVLA BBDO aims to enhance NOVIBET’s market presence through a targeted and optimized marketing approach.
Athos Kyriakou, Deputy CEO of TELIA & PAVLA BBDO, highlighted that this collaboration reflects their commitment to performance marketing excellence and their ambition to build long-term, impactful partnerships that go beyond expectations.
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