Cyprus Startup Sainni Revolutionizes Sales with Real-Time AI Assistant
Cyprus-based startup Sainni is transforming business sales processes by introducing a real-time AI sales assistant that supports every stage of the sales journey—from prospect identification to live call coaching and post-meeting tasks. Founded by Briken Bufi and Christina Anastasiadou, Sainni's AI operates during sales calls to provide on-the-spot guidance, differing from traditional CRM tools that only analyze calls after they conclude.
Relocating from Vienna to Paphos, the founders highlight Cyprus's fast-paced, supportive business ecosystem as a key factor in accelerating their growth, enabling over 130 active company conversations without paid advertising. Participation in the Plug and Play Tirana accelerator programme is helping Sainni refine its product and scale with ambitions to become the intelligence layer underlying all sales tools worldwide.
Sainni emphasizes enhancing sales teams by automating administrative burdens while empowering human salespeople to focus on relationship-building rather than replacing them. The startup is currently securing its first recurring subscriptions and planning expansion across Europe and Latin America, aiming to address a multi-billion-euro market with innovative AI-driven sales support.
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