Cypriot tourists played a crucial role in salvaging the island’s summer tourism season in 2023, despite challenges from regional conflicts, drone threats, and travel advisories impacting foreign arrivals. Hotel occupancy rates surpassed 90% during peak periods, largely due to domestic visitors filling hotels, restaurants, and leisure centers. This surge in local tourism helped mitigate the financial impact suffered during the difficult first half of the summer.

Tourism officials noted that while foreign bookings from countries like the UK, Germany, and Israel were affected by ongoing wars and safety concerns, Cypriots responded patriotically by supporting their national economy through local tourism. However, industry experts and commentators highlight a persistent issue: local tourists are often treated as a backup market rather than valued customers, facing prices designed for wealthier international visitors. Even with recent room price reductions of around 20%, holidays remain largely unaffordable for average Cypriot families, whose incomes are lower compared to foreign tourists.

Beyond accommodation, local visitors also helped sustain the restaurant sector, compensating for a 15-20% decline in spending by foreign tourists. Critics urge the tourism industry to consider more competitive pricing and tailored services for Cypriots, emphasizing mutual support between the island and its residents to build a more resilient and inclusive tourism market in the future.