PR expert highlights Cyprus as an underrated European innovation hub with growing startup ecosystem
Evgenia Zaslavskaya, founder of the international communications agency ZECOMMS, has identified Cyprus as one of Europe’s most underrated innovation hubs. While the island’s startup and investment scene is rapidly expanding, she says founders often struggle to gain visibility beyond Cyprus. However, she stresses that geography matters less than entrepreneurs think, as business increasingly occurs online.
Zaslavskaya advises startups to leverage Cyprus’ diverse ecosystem, emphasizing relationship-building through local events and mentorship programs before spending on marketing. With Cyprus’ tech sector contributing around 16% of GDP and supporting nearly 79,000 jobs, she believes the island offers valuable resources for founders to connect with advisors and grow internationally.
She cautions entrepreneurs against relying solely on large PR budgets or big-name agencies, recommending instead focused efforts on building a strong founder profile and communicating the problem their technology solves rather than just the product. Zaslavskaya’s approach has helped clients secure coverage in prominent outlets such as Bloomberg, Forbes, and The Wall Street Journal, underscoring Cyprus’ potential as a rising center for innovation.
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