Cyprus urged to integrate AI and digital transformation into tourism strategy for growth
The Cyprus Hotels Association (Pasyxe) has called for artificial intelligence and digital transformation to become central to the country’s tourism strategy. On World Tourism Day, Pasyxe emphasized that embracing technology could enhance the resilience, competitiveness, and long-term growth of the tourism sector, helping it adapt to changing traveler expectations and improve energy efficiency.
Pasyxe stressed that successful integration of AI requires coordinated planning, stronger infrastructure, and investment in specialized staff rather than relying solely on individual business efforts. The association highlighted that Cyprus faces an opportunity to revamp its tourism model to better compete with larger destinations amid ongoing regional uncertainties.
At this year’s World Tourism Day and upcoming Cyprus Hotel Summit & HORECA Expo, themes of technology, innovation, and competitiveness will be key topics. Pasyxe President Yiannos Pantazis and Director-General Christos Angelides underscored the importance of aligning Cyprus’s tourism development with global digital trends to meet modern traveler needs and sustain sector growth.
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