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Professor Costas Markides Warns Big Tech, Not Fintech, Pose Biggest Long-term Threat to Banks

Ahead of the Forbes Next Gen Banking & Fintech Summit in Cyprus on 13 October, Professor Costas Markides of London Business School challenged the popular view that fintech companies will replace traditional banks. He argued that the greater long-term risk actually comes from technology giants like Apple, Amazon, and Google, which could own the customer interface and reshape financial services.

Markides sees a hybrid future for banking, where fintechs provide specialized innovative services while traditional banks leverage scale, trust, and financial strength. He emphasized that AI could fundamentally transform the industry by enabling banks to anticipate and proactively guide customers' financial decisions, rather than merely cutting costs.

For Cyprus, Markides highlighted the need to focus on talent development, high regulatory standards, and specialization to become a successful financial and technology hub. He stressed that ambition alone is insufficient without a coherent long-term strategy and collaboration among government, industry, and academia.

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