Gan Direct unveils new strategy focusing on specialised insurance and European expansion
Gan Direct is entering a new phase of development, focusing on specialisation in private and corporate insurance clients and planning gradual expansion beyond Cyprus, with Greece as its first target market. The company aims to deliver a boutique insurance experience with tailored, high-value services for affluent individuals, families, and businesses with complex needs.
Following the sale of its motor and property insurance portfolio to Anytime, Gan Direct's strategy emphasizes personal service, expertise, and flexible solutions, positioning itself away from a traditional direct insurance model toward direct relationships with clients. The company will invest in technology to enhance efficiency, while strengthening its team to support the new, focused business approach.
With over 30 years of experience in Cyprus, Gan Direct is leveraging its pioneering direct insurance background to build a more specialised, ambitious organisation. The company's CEO, George Nicolaides, highlighted the strategic decision as the start of a new chapter designed with a clear European growth perspective.
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