Liverpool Fan Requests Pause on Turkish Airlines Deal Over Cyprus Division Concerns
A Greek Cypriot Liverpool supporter has called on Liverpool FC to halt its new partnership with Turkish Airlines and consult its Cypriot supporters before proceeding. The deal, set to begin in June 2027, will see Turkish Airlines become Liverpool's main shirt sponsor for the first time since 2010, ending Standard Chartered's 17-year tenure. Reportedly worth over £300 million, it ranks among the Premier League's most lucrative sponsorships.
The supporter emphasized the deep connection between Liverpool and the Cypriot community, highlighting values of community and solidarity that Liverpool represents. The presence of Türkiye's national airline on Liverpool's kit was described as "tone-deaf" given the ongoing division of Cyprus and Turkish military presence in the island's north. The appeal is not against the Turkish people but aims to address whether the club considered the impact on its Greek and Greek Cypriot fans.
The fan posed three questions for Liverpool FC: whether the Cyprus supporters club was consulted, if the division of Cyprus was considered during ethical reviews, and what assessments were made regarding the sponsorship's impact on Cypriot supporters. The individual declared a refusal to buy or wear the Turkish Airlines-sponsored shirt unless the club pauses and engages with the affected supporter community.
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