TBWA\Entelia launches new Operating Model integrating creativity, technology, and strategy for client growth
TBWA\Entelia has launched a new Operating Model designed to unify creativity, technology, data, and business strategy into a cohesive system. This evolution aims to enhance collaboration, speed decision-making, and deliver greater business value to clients. The model restructures the organisation, integrating strategy, creative services, media, digital, experience, technology, and data, supported by a strengthened Finance & People function.
The model is built around five pillars: Brand Leadership, Creative Powerhouse, Amplification & Performance, Experience & Activation, and Innovation & Technology. Artificial intelligence plays a key role in accelerating knowledge generation and operational efficiency while complementing human creativity. Managing Director Neophytos Taliotis emphasized that this approach fosters a faster, more flexible, and integrated company focused on client growth.
With over 30 years as a strategic partner to leading Cypriot businesses, TBWA\Entelia’s new Operating Model marks a significant next step, uniting diverse expertise to drive sustainable growth and create meaningful value for clients and brands.
No news yet
CYPRadar is a state-of-the-art, AI-powered Cyprus news aggregator that automatically crawls, filters, and translates local updates in real time. By continuously scanning a wide range of trusted Cypriot media outlets, blogs, and official RSS feeds, the platform identifies original stories and uses advanced language models to filter out duplicate coverage. The service then generates concise, objective summaries, ensuring that readers get a quick and clear understanding of every significant event without information overload.
The primary mission of CYPRadar is to provide comprehensive, multi-language coverage of Cyprus news to keep both residents and international visitors well-informed. The platform covers key events across all major cities and districts, including Nicosia, Limassol, Larnaca, Paphos, and Famagusta. By offering all updates simultaneously in five languages — English, Russian, Greek, Ukrainian, and Turkish — CYPRadar bridges communication gaps and ensures that everyone has equal access to critical local information, from policy changes to community events.
Browse general Cyprus news, local stories, and miscellaneous updates. This section brings together diverse everyday topics, community notices, and important information from across the Republic of Cyprus.